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Crisis communication in government
About the programme A government that has no crisis communications strategy can all too easily be overwhelmed by events. In an increasingly complex world, risks become magnified many times over: an incident in one country can rapidly become an international crisis fuelled by 24 hour news media coverage Governments have a vital role in planning ahead and protecting their citizens from risk. Over the recent past we have experienced terrorism, and the threat of world wide pandemics - SARS, Bird and Swin Flu; animal diseases; floods and fires, electricity shutdowns and shortages of other essential services, financial meltdown and the impact of global warming. In addition there has been a catalogue of transport disasters, building collapses and a myriad of crises caused as a result of poor communication by those with authority. These show how rapidly crises can develop and how important it is for governments to manage their communications efficiently and effectively, in order to avoid a collapse of trust in their ability to provide good governance. The programme will explore crisis management and the way in which communication can be used as a crisis management tool. Critical to this is the handling of risk and risk communication. It will also examine government communications and how those directly involved with an incident can engage with those who can influence or have an interest in an issue. The aim is to ensure that participants will be better able to work with colleagues to develop and deliver strategic communication strategies for managing crisis. It will also show how important it is to have a plan ready for when things go wrong. How participants will benefit The study programme will
Who is it for The programme is designed for senior policy officials, managers responsible for operational planning, and public service communications specialists who are responsible for government/public service communications at times of risk and crisis. What the programme will cover This programme will concentrate on:
"Crisis Communication in Government” will include lectures, discussions and exercises, briefings by government spokesmen/women, editors and journalists, group visits to editorial offices, TV or radio stations. Participants will each be asked to bring an example of an incident/crisis of direct concern to them which will form the basis of group discussions. They will have the opportunity to discuss practical issues affecting their own professional life and to compare and contrast experience with counterparts from different countries. Programme outline
We reserve the right to change the programme as necessary. Location and arrival arrangements The study programme will be based in central London. On request, PAI can assist in finding suitable hotel accommodation and can arrange travel to and from the airport. Language The programme will be conducted in English. Participants will be expected to have a good working knowledge of the language. Fees and other costs The fee for this one-week study programme will be £1,625. This includes tuition, travel to and from the airport (if required), travel on official visits (provided at a cost), printed material and other documentation. UK Value Added Tax (VAT) will not be charged if applicants can provide written confirmation from their government or its accredited representative that they are employed by their government in furtherance of its sovereign activities. In all other cases, VAT (currently 17.5%) will be charged in addition to the fee. Payment in full must be received by PAI no later than 24 May 2010. Cheques should be made payable to Public Administration International. Alternatively, PAI is able to invoice individuals or government agencies. Payment by bank transfer is also acceptable. If participants cancel their booking within 21 calendar days of the start of the programme we will charge £250 to cover administration costs. Alternatively, fees already received can be held as a credit towards the cost of future PAI study programmes. We reserve the right to cancel the programme if there are not enough participants to make it viable. In these circumstances, fees already received will be refunded in full. Airfares, accommodation costs, daily travel (other than on visits scheduled in the programme), meals and living expenses are not included. We suggest that approximately £120 per person per day should be allowed for a modest standard of accommodation, local travel in the UK, meals and other incidental expenses. Participants requiring a higher standard of accommodation (for example a 4 start hotel) will need to allow approximately £175 per person per day. Discount We offer a 10% discount on the tuition fee if a funding organisation sponsors more than three participants in any one calendar year. Please ensure that when you book your fourth participant (in any one calendar year) you let us know so that we can apply the discount. Insurance Participants are advised to arrange travel and health insurance cover before leaving their home country. Public Administration International (PAI) PAI specialises in management consultancy and development services for organisations in and associated with the public sector worldwide. We provide advice and support for governments undergoing political, economic, structural and legislative change. Our extensive network of associates includes practitioners, academics and independent consultants. The promotion of good governance and best practice are our key objectives. This programme is one of a number of specialist UK-based study programmes designed to meet the needs of public services worldwide. We also have extensive experience of designing tailor-made programmes (from one day to two or three weeks) which can be run in your own country or in the UK to meet the specific needs of groups or individuals at all levels within your organisation. Programme Director The Programe Director will be Ken Horner. He is a training consultant in all aspects of disaster, crisis, and emergency management. He is a former chief police officer and Course Director at the UK Government's Emergency Planning College. He is recognised as one of the leading trainers and facilitators in this field. Ken now trains and exercises senior managers and leaders from a wide range of organisations, agencies and governments, both in the UK and in other countries who recognise their vulnerability to crisis and disasters, either within their organisation, or as part of a co-ordinated response to civil emergencies. He was involved with the UK’s national training initiatives concerned with Inter-agency consequence management following the deliberate release of chemical, biological or radiological materials, and frequently runs seminars and exercises for local and national governments. A former police press officer, he also conducts specialised training in management of information and the media in a crisis. How to apply Please follow the link to complete an online application form, alternatively you can download the brochure for this study programme and complete the attached application form. Please post or fax it to: Clare Walters T +44 (0)20 7580 3590 How to contact us For further information about this programme or our consultancy and development services, please contact: Donald McGregor T +44 (0)20 7580 3590 | |||||||||||||||||||||||||||
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