Government: image and information
The UK experience

One-week study programme
27 to 31 October 2008

About the programme

The worlds of government and of media need each other. Their symbiotic relationship, however, is fraught with difficulties. "Government: Image and Information" explores responsible management of public information in a democratic society. While governments need media coverage to carry their message to the public, the credibility of the media depends on independence from government. Hence this critical relationship needs careful management on both sides. The balance between complicity and opposition requires intelligent and tolerant practitioners who understand each other's problems. "Government: Image and Information" offers participants the opportunity to explore these issues with experienced professionals from both worlds, including practical visits and observation of the process in the UK context.

How participants will benefit

The study programme will:

Who is it for?

The programme is designed for government press and information officers, political and general editors from national newspapers, broadcasting organisations and news agencies as well as spokesmen/women from political parties and non-governmental organisations (NGOs). The programme will also benefit other individuals with responsibility for disseminating information to the public.

Programme scope

This programme will review:

"Government: Image and Information" will include lectures and discussions, briefings by government spokesmen/women, editors and journalists, and may also include group visits to editorial offices, TV and radio stations, pollsters and PR agencies. Participants will have the opportunity to discuss practical issues affecting their own professional life and to compare and contrast experience with counterparts from different countries.

Programme Outline

 
AM
PM
Day 1

Welcome and introduction

  • Participants' informal presentations
  • Outline of UK media scene

Relaying polictis through media

  • Old and new media
  • Setting the political agenda
Day 2

Information, truth and ‘spin’

  • Coordinating Government news
  • Other interest groups

News management in practice

  • Visit to domestic Ministry
  • Visit to Foreign and Commonwealth newsroom
Day 3

Parties and political advantage

  • Parties and the media
  • Parliament and the Lobby

Holding the balance

  • Visit to a political party headquarter
  • Visit to BBC Policitical Affairs Studios
Day 4

Are journalists fit for purpose?

  • Training journalists
  • Ceaseless demand for news

How the media responds

  • The Digital Revolution
  • Visit to Reuters Newsroom
Day 5

Any country's image

  • Diplomacy, image and reality
  • Getting the best from the system

The business around Government

  • Public affairs and public relations
  • The rules of the game

We reserve the right to change the programme as necessary.

Language

The programme will be conducted in English. Participants will be expected to have a good working knowledge of the language.

Location and arrival arrangements

The study programme will be based in central London. On request, PAI can assist in finding suitable hotel accommodation and can arrange travel to and from the airport.

Fees and other costs

The fee for this one-week study programme will be £1,700. This includes tuition, travel to and from the airport (if required), travel on scheduled visits which form part of the advertised programme , printed material/books and other documentation. UK Valued Added Tax (VAT) will not be charged if applicants can provide written confirmation from their government or its accredited representative that they are employed by their government in furtherance of its sovereign activities. In all other cases, VAT (currently 17.5%) will be charged in addition to the fee. Payment in full must be received by PAI no later than 27 October 2008. Cheques should be made payable to Public Administration International. Alternatively, PAI is able to invoice individuals or government agencies. Payment by bank transfer is also acceptable.

Airfares, accommodation costs, daily travel (other than on visits scheduled in the programme), meals and living expenses are not included. We suggest that approximately £120 per person per day should be allowed for a modest standard of accommodation, local travel in the UK, meals and other incidental expenses. Participants requiring a higher standard of accommodation (for example a 4 star hotel) will need to allow approximately £175 per person per day.

Insurance

Participants are advised to arrange travel and health insurance cover before leaving their home country.

Public Administration International (PAI)

PAI specialises in management consultancy and development services for organisations in and associated with the public sector worldwide. We provide advice and support for governments undergoing political, economic, structural and legislative change. Our extensive network of associates includes practitioners, academics and independent consultants. This programme is one of a number of specialist UK-based study programmes designed to meet the needs of the public services worldwide.

Director of Studies
The Director of Studies for the programme is Dr Martyn Bond, formerly head of the European Parliament office in London and a Director of the London Press Club. He was formerly the Director of the Federal Trust for Education and Research and is Visiting Professor in European Politics and Policy at Royal Holloway, University of London. He is also a former BBC Berlin Correspondent.

How to apply

Please follow the link to complete an online application form, alternatively you can download the brochure for this study programme or contact:

Clare Walters
Public Administration International
10 Bayley Street
London, WC1B 3HB
UK

T +44 (0)20 7580 3590
F +44 (0)20 7580 4746
pai@public-admin.co.uk

Applications should be made as soon as possible as the number of available places is limited.

How to contact us

For further information about this programme or our consultancy and development services, please contact:

Claire Cameron or Donald McGregor
Executive Directors
Public Administration International
10 Bayley Street
London, WC1B 3HB
UK

T +44 (0)20 7580 3590
F +44 (0)20 7580 4746
pai@public-admin.co.uk
www.public-admin.co.uk