About the workshop
The media landscape has been changing continuously and rapidly over the past years, but the COVID-19 crisis has supercharged the rate of change. False information about the virus has led to riots and political changes and has put the lives of thousands of citizens at risk. So, it is essential to understand the new dynamics of social media and to develop an effective and modern communications strategy that is both flexible and capable of adapting at a moment’s notice 24 hours a day. Planning and protecting citizens from natural and man- made hazards are becoming ever more demanding. Popular uprisings, flooding, earthquakes, tsunamis, volcanic eruptions, nuclear emergencies, terrorism and disruption to essential services are just some of the events that have left governments looking vulnerable and unprepared. We will explore crisis management and the way communication can be used as a crisis management tool. The aim is to ensure that you will be better able to work with colleagues to develop and deliver straightforward, practical communication strategies for managing crises. It will also stress how important it is to have a plan that is based on proper media risk assessment to prevent a domestic emergency from becoming an international crisis.
What the workshop will cover
The workshop will concentrate on:
• Understanding the needs of the media and working with them to achieve an accurate, speedy and consistent flow of information to key stakeholders
• Reviewing traditional and social media outlets, including digital broadcasting and the internet and how to target different audiences
• Analysing risk and hazards to develop an under- standing of the fear factors which affect public perception and effective communication before and during a crisis
• Developing communication strategies, including gathering intelligence from research, websites and the media to make your strategy comprehensive
• Understanding the importance of producing your own high-quality video and picture proof points to counter fake news.
How participants will benefit
The workshop will:
• Develop your media and communication skills so that you can stay focused on the important role of monitoring and responding to what concerns the public
• Raise awareness of the importance of risk communication planning in developing policy and operational strategies and provide practical experience of designing strategies both to pre-empt crises and deal with them when they happen
• Create an understanding of how media reacts to risk, the influence this has on the public and the importance of building good relationships with both traditional media and community leaders on social media.