The Changing Media Landscape: Key issues for dealing with social media and fake news

In Information and Communications by Amanda Anderson

Duration: 1 week
Dates: 5 to 9 October 2020
Tuition fees: £2,210 (exc. VAT)

About the workshop
In a world where the public find it increasingly difficult to separate fact from fiction, countering fake news and understanding how to produce broadcast quality video on a smart phone will be essential skills. Within the next three years anyone involved in communications will need to be video literate in order to survive the changing media landscape.

It is also essential that you understand how to develop a robust media and communications strategy. Preparation is everything and you can only do this if you understand the factors that influence effective communications – trust, control, benefit, language and empathy. During this workshop, we show you how to use free internet tools such as aggregators to monitor social media and spot developing trends which could damage your government’s reputation at home and abroad. We also show you how to select the right messengers for different audiences and will show you how to make broadcast quality video using your mobile phone.

What the workshop will cover
The workshop will concentrate on:
• Understanding the needs of the media and working with them to achieve an accurate, speedy and consistent flow of information to key stakeholders
• Reviewing traditional and social media outlets, including digital broadcasting and the internet and how to target different audiences
• Analysing risk and hazards to develop an under- standing of the fear factors which affect public perception and effective communication before and during a crisis
• Developing communication strategies, including gathering intelligence from research, websites and the media to make your strategy comprehensive
• Understand the importance of producing your own high-quality video and picture proof points to counter fake news.

How participants will benefit
The workshop will:
• Develop your media and communication skills so you can stay focused on the important role of monitoring and responding to what concerns the public
• Raise awareness of the importance of risk communication planning in developing policy and operational strategies and provide practical
experience of designing strategies both to pre-empt crises and deal with them when they happen
• Create an understanding of how the media reacts to risk, the influence this has on the public, and the importance of building good relationships with both traditional media and community leaders on social media.