About the workshop
Governments cannot make or implement policies effectively without communicating them, both through the news media and the increasing range of other channels now available. The rapid changes in the media marketplace make communication ever more challenging, for ministers, their advisers and officials as well as for professional communicators. This workshop will help you tackle these challenges by discussing the strategic basis of good communication and how the UK government in particular seeks to apply it both to digital and more traditional media.
The workshop includes visits to major international news organisations (eg the BBC World Service and Reuters) and discussions with senior journalists, government communicators and experts in social media and stakeholder analysis. Throughout the workshop, you will also work with other participants on an exercise designed to help you to practise these new approaches and techniques.
Who is it for?
This workshop is designed for those in high-profile government communication and information roles (such as heads of communication and press and marketing officers), political and general editors from national newspapers, broadcasting organisations and news agencies and spokespeople from political parties and non-governmental organisations. The programme will also benefit others responsible for communicating with the public.
How participants will benefit
The workshop will:
- Develop your knowledge of how government and other public organisations use communications to help devise and deliver effective policies and programmes
- Help you to learn from the experience of UK government communicators and of leading journalists and editors, including how to raise awareness of the importance of communications in your own organisation
- Encourage you to consider ways of using a range of media to widen access to public information
- Raise your awareness of how to handle public communication and apply strategic communication techniques
- Establish good practice across the world as you share experience from your country with others in comparable situations.
Please view our Brochure 2019 (opens in a PDF document)
“I am leaving UK a better and enlightened communication expert, thanks to the programme.”
Mr. Arthur Chipenda
Office of the President and Cabinet, Malawi
“Very interesting programme. The visits to the Home Office, Reuters and specifically the BBC were the highlights of the programme. I am going back to my country with many new fresh ideas.”
Mr Efstratios (Stratos) Efthymiou
Deputy Head of the Information and Public Diplomacy Department
Ministry of Foreign Affairs, Greece