The Changing Media Landscape: Key issues for dealing with social media and fake news
Duration: 1 week
Dates: 10 to 14 December 2018
Tuition fees: £2,170 (exc. VAT)
About the workshop
A government that has no crisis communications strategy can all too easily be overwhelmed by events.
The world is increasingly complex. An incident in one country can rapidly become an international crisis, fuelled by 24 hour news media coverage, and the proliferation of mass media. Social networks have become hugely powerful. Citizen journalists, unfettered by rules or ethical considerations, are able to gather, filter and distribute news as fast as established news organisations.
Governments are faced with an unrelenting expansion of communications media. Planning ahead and protecting citizens from risk is becoming ever more demanding. Pandemics, popular uprisings, earthquakes, tsunamis, volcanic eruptions, nuclear emergencies and the disruption of essential services are but some of the unpredictable events that have left governments looking vulnerable and unprepared. The recent past has also witnessed economic crises, and the failure of banking systems in which instant communications between individuals have changed the face of politics for ever. These events show how rapidly crises can develop and how important it is for governments to manage their communications efficiently and effectively, in order to avoid a collapse of trust in their ability to govern.
This workshop will explore crisis management and the way in which communication can be used as a crisis management tool. The aim is to ensure that participants will be better able to work with colleagues to develop and deliver straightforward, practical communication strategies for managing crises. It will also show how important it is to have a plan ready for when things go wrong.
Who is it for?
The workshop is designed for senior policy officials, managers responsible for operational planning, and public service communications specialists who are responsible for government/public service communications at times of emergencies and crisis.
How participants will benefit
The workshop will:
- Broaden your knowledge of the nature of risk and crises, and how the public perceive them
- Raise awareness of the importance of risk communication planning in the development of policy and operational strategies and provide practical experience of designing strategies both to pre-empt crises and deal with them when they happen
- Create an understanding of how the media reacts to risk, the influence this has on the public, and the importance of building good relationships with the media
- Develop your skills to enable you to make the most appropriate decisions during the management of a crisis.
Please view our Brochure 2018 (opens in a PDF document)